This project was carried out during the second year at NABA, during the course of Art Direction.
The brief was to carry out a social campaign that could destroy the stereotypes about the mafia with the aim of proving that anyone can be part of a mafia association and that stereotypes can kill. In fact, everything was translated into this phrase "stereotypes kill, kill stereotypes". To do so, my team and I decided to do a game in reverse.The game was composed on three levels, at the end of which the result was a negative score, with the aim of giving people awareness about this topic.
We do not talk about the mafia for fear,
ignorance creates stereotypes,
information is the only weapon we have.
ignorance creates stereotypes,
information is the only weapon we have.
A D V E R T I S I G N
This is just a small part of the integrated campaign.
S I T O W E B
T H A N K YOU.
